AGORA Hotel Alliance consists of hotel and ryokan under management contract, advisory, lease agreement as well as
users of selected services based on individual needs and business environment.

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	Access to 20,000 members of AGORA Hotel Alliance（as of Feb 2012) ・Data is available to utilize for Direct Mailing and post promotional info in AGORA Mail Magazine
	Added in the list of AGORA Hotel Alliance Web Site ・Hotel can use AGORA Hotel Alliance Logo for own promotion
	Strengthen market recognition throughout Asia ・Exposure to Asian travellers of 23 alliance hotels outside of Japan
	New revenue generation source by introducing business to other alliance hotels ・Alliance hotel may earn 3% of revenue generated through travel agent and 6% for direct booking
	Various opportunities and ideas to save 30～50％ of operational cost ・Through AGORA's unique procurement network and with scale merit, Alliance hotels has opportunity to save up to 50% of current cost for operational supplies ・Alliance Service fee is reasonable than hiring dedicated personnel for each field.
	Opportunities are provided for own staff to be trained at other alliance hotels. ・Retain motivation of young hotel staff by providing various leaning opportunities. Improve Employee retention Rate
	Procure experienced staff to cover shortage during high season ・By sharing experienced resources among alliance hotels, the services level improves than those service provided by temporary staff and students.
	Send staff during low season to support other alliance hotel in need ・Able to control payroll cost
	Procure new management staff within Alliance hotels ・Introduce candidate within alliance hotel for those hotels and ryokans in the area shortage of hotel resources ・Provide promoting opportunities for alliance staff which enables to improve retention rate within the Alliance hotels.